THE GOAL:

Re-Engage former First Tee participants & solicit support to sponsor a golfer!

First Tee used TAG's DISCOVERx program to target former golfers who were graduates of First Tee, but were not actively engaged with the organization.

Through a targeted marketing plan, TAG created the “Pay It Forward” campaign and sent custom packages to every former golfer age 25+.

Each person received a First Tee t-shirt, a "Pay It Forward" solicitation piece, and an interactive testimonial card to re-engage the memories the golfer had while being part of the First Tee program. In addition, participants were asked to fill out the interactive marketing tool and send it in an envelope that was included in the package they received.